For Cola De Diablo, a Mexican-American startup beverage company, we created a bold and playful branding and packaging design concept. The drink combines the rich taste of red wine with the sparkle of cola and a splash of orange juice — a mix that inspired us to craft a mischievous devil character full of fun and energy. The name “Cola De Diablo” (literally “Devil’s Tail”) guided the visual direction — vibrant, daring, and full of personality. Our goal was to capture the brand’s lively spirit and make it stand out both on the shelf and in the minds of adventurous drinkers.